The purposes of the Association are to represent and protect the interests of New Zealand Infant Formula Exporters. To do this, the Association intends to develop an accreditation process for approved export brands. It has a preference to be self-regulated, and is looking for a close partnership with Government.

Founding members: Avante International, Biolife NZ, Carrickmore Nutrition, Homecare, Naturlait, NCA International, NZFF, Oohc-Oohc, Realize Asia and NZ Yum Yum Milk.

Michael Barnett is the Independent Chairman.