New Plymouth Businesses Get Behind NPDC Central City Focus Area

30 May

Business and shop owners in New Plymouth are backing the NPDC’s campaign for a thriving Central City.

“The Taranaki Chamber of Commerce has a keen interest in supporting the strategies to boost the vitality of our central city,” says chair Sophie Braggins.

“An urban core with culture, activity and engagement that attracts varied retailers and appeals to a wide portion of our community is what we need to continue to develop.”

Investment in the Central City has proved successful in generating business and drawing customers, according to the Chamber and the Business and Retailers Association (BARA).

The West End Precinct, which the NPDC supported with funding to renovate the iconic White Hart Hotel, is a prime example, says BARA membership and events coordinator Michelle Brennan.

“It is a challenging time for many retailers in the CBD, but the private development of the West End Precinct has encouraged further improvement and beautification of buildings by other owners particularly in the western end of the CBD,” says Brennan.

“This has led to new and diverse retail and office spaces. Reports from retailers in this area indicate increased turnover and foot traffic.”

The chamber and BARA support measures to improve the Central City for both businesses and their customers.

“There have been some positive steps taken already with lighting, art, planting and assistance with event and promotion funding,” says Brennan.

“BARA is working with NPDC on initiatives that attract new investment, specialty retail stores and encourage the public to see the CBD as the premier shopping destination.”


A Thriving Central City is one of the NPDC’s top 10 Focus Areas for the current term.

Residents and ratepayers are being invited to have their say in an online survey